OUR STORY

Joy & Co is the passion project of Jen - a busy mum of three beautiful girls from Sydney's Sutherland Shire. Inspired (and exhausted!) by another chaotic year of mum-juggling the million places to be, things to buy and people to please, and a desire to improve her family’s emotional wellbeing and happiness, Jen set out to help her family find fun, gratitude and contentment with the abundance of small joys they already had in their life.

With Joy & Co’s signature range of JOY JARS, Jen has created an easy and fun way for families to capture and treasure the little things that make them smile each day and truly bring them joy. Sharing their joys together in their JOY JAR has provided a daily dose of happiness that's been an invaluable gift to Jen's family and loved ones - a gift that many families and loved ones can cherish too with the help of their own Joy & Co JOY JAR.

OUR WHY

The emotional wellbeing of Australian families is under strain, and for parents, the happiness and emotional wellbeing of our kids and loved ones, as well as juggling our own mental health, is a top priority.

Today, 1 in 4 adolescents and 1 in 7 primary school kids have a mental illness. and 1 in 5 adults will experience mental ill-health throughout the year (Source: Resilience Project, 2023). While research shows that half of all mental health conditions emerge before the age of 14 (Source: National Mental Health Commission, 2021), an estimated 25-50% of adult mental illnesses can be prevented through early intervention during childhood and adolescence, by supporting and teaching kids the skills to thrive and look after their mental health and wellbeing (Source: Smiling Mind, 2023).

An abundance of research shows that when we write down and share the good things in our lives, our brains release 'happiness' hormones like dopamine and serotonin. These bring emotional and physical benefits like improved emotional wellbeing, reduced stress, stronger connections, and increased energy.

By choosing joy, we turn our attention to finding the good moments to treasure amongst the not-so-shiny ones. As humans, we tend to dwell on negatives, often overshadowing our little joys amidst daily chaos (kids fighting, refusing to go bed sound familiar?!), so reflecting on the things and people that made us smile can help rewire our brains for happiness, increase our ability to think more positive thoughts and build resilience to help us bounce back when we experience disappointment or when life gets tough.

  • REAL

    We're all about embracing the REALness of life. It's not always perfect and shiny; it's messy, it's unpredictable, and some days are just plain tough. We don't pretend that JOY JARS will save the world, but we know they will inspire people to share joy and help foster a smile when they need it most, and some days a smile is just what someone might need to keep going.

  • PASSIONATE

    Sharing joy and positive thoughts takes practice. Empowering families to share joy and gift happiness to others to improve their emotional wellbeing is what inspires us. We're driven to continue discovering the magic in each and every day, and helping you and your loved ones to do the same.

  • CONSCIOUS

    Our planet and community are huge sources of joy, and we're dedicated to treading lightly. We're always seeking better, more eco-friendly ways to craft our JOY JARS. Our Joy Notes and paper materials? They're crafted from FSC-certified recycled stock. And our packaging? Fully recyclable or compostable.

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MADE ON DHARAWAL COUNTRY

Joy & Co. acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present.

BEST SELLERS

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