OUR STORY

Joy & Co began as a passion project by Jen — a mum of three girls from Sydney’s Sutherland Shire, juggling family life, work, mental load and everything in between.

After a particularly chaotic year of ticking boxes, running late, managing meltdowns and trying to do it all, Jen realised her family needed something more than just survival mode. They needed a simple, fun way to slow down, connect, and find joy in what they already had.

What started as a family ritual — writing down the good things and popping them in a jar — soon became something deeper. It lifted moods, eased anxious thoughts, sparked connection and created a treasured keepsake of shared moments. So she created Joy Jars, and with them, Joy & Co — to help other families and individuals experience the same shift.

OUR WHY

The emotional wellbeing of Aussie families is under strain — and now more than ever, we need simple, accessible ways to care for our minds and hearts.

1 in 4 adolescents and 1 in 7 primary school kids are living with a mental illness. And 1 in 5 adults will experience mental ill-health this year alone.* The pressure is real — and the need for calm, connection, and emotional support is growing.

The good news? Gratitude practices — like writing down and sharing joyful moments — are backed by science. They can help release mood-boosting chemicals like dopamine and serotonin, which improve mental health, strengthen relationships, and increase emotional resilience.

By choosing joy — even on hard days — we begin to rewire our brains to notice the good, build a buffer against stress, and shift our mindset toward hope.

Joy Jars offer a simple, screen-free way to start. One note at a time.

OUR VALUES

  • REAL

    We're all about embracing the REALness of life. It's not always perfect and shiny; it's messy, it's unpredictable, and some days are just plain tough. We don't pretend that JOY JARS will save the world, but we know they will inspire people to share joy and help foster a smile when they need it most, and some days a smile is just what someone might need to keep going.

  • PASSIONATE

    Sharing joy and positive thoughts takes practice. Empowering families to share joy and gift happiness to others to improve their emotional wellbeing is what inspires us. We're driven to continue discovering the magic in each and every day, and helping you and your loved ones to do the same.

  • CONSCIOUS

    Our planet and community are huge sources of joy, and we're dedicated to treading lightly. We're always seeking better, more eco-friendly ways to craft our JOY JARS. Our Joy Notes and paper materials? They're crafted from FSC-certified recycled stock. And our packaging? Fully recyclable or compostable.

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MADE ON DHARAWAL COUNTRY

Joy & Co. acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present.

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